Awhile ago there was an article in the free newspaper, Metro, about hummus. It announced that a company was planning to introduce it to the St. Petersburg market. I love Middle Eastern food, so I was pretty excited about this.

I haven’t seen any anywhere though, not even in the upscale supermarkets. Perhaps they’re still trying to build up interest in the product. Today on the metro I saw a small advertisment, white lettering on a red field, no picture, and no information but the words “Ты ещё не знаешь что такое хумус?” (You still don’t know what hummus is?)

I don’t think shaming people for their ignorance is the best way to sell a product, but the sign gave me hope that I’ll be able to find hummus here soon.

Advertisements